We at SWG (hereinafter also “we” and “us”) use cookies, pixels and similar technologies (“cookies”) that provide us with information about your device and store information on your device, such as your computer, mobile phone or tablet. The information we collect through cookies is used, for instance, to track how our website is used so that we can draw conclusions about what our visitors are interested in and what their needs are. In this cookie policy, we explain why we use cookies when you visit our website and otherwise use our services, participate in our webinars, chat with us or receive our newsletters or market surveys.
We care about your privacy and want you to feel secure when you visit our website and use our products and services. Please do not hesitate to contact us if you have any questions about our use of cookies.
Summary – why do we use cookies?
If you consent on the website, we use cookies to: – Show you relevant marketing from us on other websites and platforms, such as LinkedIn, In addition, we need to use cookies to manage your participation in our webinars, to enable you to chat with us, to remember your preferences, to ensure the website and our products and services function properly, and to display embedded videos on the website. For more detailed information about our use of cookies, please follow the links above. You may change your cookie preferences at any time via our cookie tool, accessible through the “Consent Preferences” icon in the bottom left-hand corner of the website (“Cookie Tool”). The Cookie Tool also contains information on how long our cookies are used for and which services (such as Google and Lead Forensics) we use on the website. Your rights – When we use cookies, you have certain rights, such as the right to withdraw your consent and the right to lodge a complaint with a supervisory authority. Further information on how you can control which cookies we use is set out below. |
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Who is responsible for the use of cookies?
When you use our website www.swg.com, Service Works Global Limited, company registration number 04915250 is responsible for the use of cookies.
If you have any questions about how we use cookies or if you wish to exercise any of your rights as described below, please feel free to contact us by emailing info@swg.com or sending a letter to SWG House, 4 Keswick Road, Putney, London SW15 2JN, UK.
Your privacy
To protect your privacy, we have taken measures to avoid identifying you. For instance, your IP address is encrypted so that it is essentially impossible for us to trace who you are. When we process data that can be directly or indirectly linked to you as an individual, we provide information about this in our privacy policy.
Your choices and how you can avoid cookies
- You can block certain types of cookies via your browser settings. In that case, your browser will either automatically refuse the use of these cookies or inform you each time a website (such as ours) requests permission to use that type of cookie.
- You can choose not to consent to our use of certain types of cookies via our Cookie Tool on the website.
- If you choose to consent, you can of course withdraw your consent at any time via the Cookie Tool, which you can access by clicking on the “Consent Preferences” icon in the bottom left-hand corner of the website. Such withdrawal will apply from that point onwards.
- After your visit, you can review and delete the persistent cookies that have been stored on your browser.
If you block or delete necessary cookies, the website will not function as intended and you will not be able to use all of the website’s features. Below, we have explained what happens if you block or delete such cookies.
Your right to complain
If you would like more information about cookies or cookie management or wish to make a complaint about our handling of cookies, you may contact the relevant supervisory authority. In the UK, this is the Information Commissioner’s Office.
Cookie duration
Some cookies (known as “persistent cookies”) will continue to be used by your browser even between sessions, i.e. after you have visited our website, whilst other cookies (known as “temporary cookies” or “session cookies”) are only used temporarily. In the lists at the bottom of this cookie policy, you can see more details about how long each cookie is used.
Third-party cookies and third-party services
We primarily use standard “http cookies”, but also use more advanced pixel cookies and third-party cookies from Google Analytics, Lead Forensics, YouTube and Vimeo, which are providers of analytics and video services. We also use various marketing service providers, such as LinkedIn. In addition, we use services from GoToWebinar to manage our webinars. Some of these providers will use the information collected for their own purposes, but the majority of our providers do not use the information for their own purposes but act solely in accordance with our instructions. In the tables below, we have, as far as possible, provided links to information on how our service providers use cookies. You can find more information about the service providers we use in the Cookie Tool.
Some of the service providers transfer your personal data outside the EU/EEA. In our privacy policy, we describe in more detail what this entails.
Cookies we use if you give your consent
The cookies described below are only used if you have given your consent. Your consent is, of course, voluntary and you can withdraw it at any time. You can withdraw the consent you have given by clicking on the “Consent Preferences” icon in the bottom left-hand corner of the website and changing your settings.
Marketing cookies
| To show you relevant marketing If you consent |
| We use cookies to show you relevant marketing when you visit other websites and platforms, and to measure how effective our marketing is. We also use information about you to tailor our marketing to others, that is, to identify target groups similar to you who may be interested in our services. We do this using marketing services from LinkedIn. This means that you will see search results and advertising banners from us based on an analysis of how you have used our website and on other information that our service providers have about you (known as ‘profiling’). Here you can find more information about your choices on LinkedIn and how to change your advertising settings on LinkedIn. |
| If you block or delete these cookies, you will see less relevant marketing. |
Analytical cookies
| To improve how our website is used If you consent |
| To improve our website, we use cookies from analytics tools that collect and analyse information about: your encrypted IP address, your geographical location, information about how you use the website, such as what you click on, where you are browsing from and how many times you visit the website, andinformation about providers that the analytics tool already has. Using this information, we can optimise features, understand user behaviour and adapt the website to suit our visitors. We do this using Google’s analytics service (Google Analytics) and the Lead Forensics analytics service. You can opt out of Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on. |
| If you block or delete these cookies, we will have less data to help us develop our website. |
Newsletter (analytical cookies)
| To help us tailor our newsletters If you consent |
| To analyse how you interact with our newsletters, we use cookie-like technology from HubSpot that collects information about how you interact with our newsletters, such as what you click on. This information is used to improve and develop our newsletters so that they are better suited to our recipients. We do this only if you consented when you began receiving our newsletters. |
| If you block or delete these cookies, we will not be able to tailor our offers and mailings to suit you. |
Webinars (analytical cookies)
| To enable us to personalise our webinars If you consent |
| To analyse how you interact with our webinars, cookie-like technology from GoToWebinar is used to collect information about how you interact with our webinars, for instance, how long you participate in a webinar. We also use cookie-like technology from HubSpot and GoToWebinar to collect statistics, for instance on visitor numbers and technical performance. The information is used to improve and develop our webinars so that they better suit our audience. |
| If you block or delete these cookies, we will not be able to tailor our webinars to suit you. |
Strictly necessary cookies
These cookies are essential for our website to function correctly. They are therefore necessary to provide a service you have explicitly requested, and you do not need to decide whether or not to accept them.
Necessary cookies
| To manage your participation in our webinars Necessary |
| To manage your participation in our webinars, cookie-like technology from GoToWebinar is used to collect information about, among other things, which webinar you register for and details of your participation during the webinar. This information is used to enable you to view our webinars and, for instance, to keep you logged in whilst the webinar is in progress. |
| We also use cookie-like technology from GoToWebinar to ensure that interactive features such as chat, Q&A and polls function during the webinar. |
| If you block or delete these cookies, you will not be able to participate in our webinars. |
| To enable you to chat with us Necessary |
| To offer a chat feature on our website, we use cookie-like technology, including to allow you to access your chat history so that you can continue a previous conversation. |
| If you block or delete these cookies, you will not be able to chat with us. |
| To remember your choices Necessary |
| To remember whether you have given your consent, we continue to store information about your consent using cookies from CookieYes which provides our Cookie Tool. |
| To remember which language you have chosen, we continue to store information using cookies. |
| If you block or delete these cookies, we will not be able to remember your choices and you will see the Cookie Tool multiple times. |
| For website functionality Necessary |
| We use cookies to ensure the website works. For instance, to keep track of your session, we use functionality that creates a unique ID for your session, which allows the website to function optimally by recognising you during your visit. |
| We use cookies to protect the website and the service against attacks. For instance, to protect the website against automated attacks and spam. |
| If you have logged into your account, we use cookies to keep you logged in. This means that we use a feature to remember that you have logged in after you have entered your login details. This feature is necessary to keep you logged into your account and is only used whilst you are logged in. |
| To verify that you are not a robot when you visit our website or complete a contact form, we use Google’s reCAPTCHA tool. This helps ensure that the website operates securely and is not disrupted by bots that automatically fill in fields. To do this, Google uses your IP address and information about websites you visited prior to our website. |
| To adapt the website depending on whether you are visiting us on a mobile, computer or other device, we use cookies that collect information about your device. Based on this information, we adapt the view of the website so that you see the website in the layout suitable for the device you are using. |
| If you block or delete these cookies, the website will not function optimally. |
| To display video content on the website Necessary |
| Our website contains video content. To enable you to watch videos directly on the website, cookies from YouTube are used. These cookies are necessary to display embedded videos on our website. YouTube may receive information about which videos you watch and use such information for YouTube’s own analysis and marketing purposes. |
| If you block or delete these cookies, we will not be able to display the video content to you. |