Hazel Bedson

Hazel Bedson

Group Marketing Director

With a background originally in architecture, I have over 20 years’ experience of working in the FM and real estate software sector.  During my tenure at SWG, I have held several senior positions, including Strategy Director, focusing on post-M&A business integration, supporting SWG’s expansion through acquisition.

In my current role as Group Marketing Director, I oversee SWG’s global marketing activities and manage our regional marketing teams. I am also an active volunteer in several industry bodies, such as IWFM’s Technology Special Interest Group and the Technology Working Group of nima (formerly UK BIM Alliance).

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